L'Oreal Paris Feria Multi-Faceted Shimmering Color, 40 Espresso (Deeply Brown)

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I love the Féria Red Crush color for my normally brunette hair! I started to have too many Greys to keep my hair natural anymore so I decided to go red! My hair is very long and thick so I added a red color toner to make 100% sure I would have complete and even color coverage. It turned out so beautiful and so much shine! I have been coloring my hair with Féria for almost a year and it still feels as healthy as virgin hair! [This review was collected as part of a promotion.]

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Bright color with a beautiful shimmer . Hair is still soft and get a good bit of the deep conditioning [This review was collected as part of a promotion.]

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I like doing unnatural colors a lot and this gets my hair incredibly light without all the serious damage straight bleaching does. I have naturally dark auburn hair and this takes it as close to white as I have ever gotten. It also removes nearly every color of direct dye I have ever used and that is nearly impossible. I love this stuff and recommend it highly. My stores are always out of this as another reviewer mentioned so ordering online is the way to go. The photo is with no toning so there is a tiny bit of yellow.

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Before I had found this product I was afraid of bleaching my hair because of the damage that typical bleach does. So I was EXTREMELY hesitant to try the product. I wanted to go ultra blonde so that I could have powder pink hair, another feria hair color. So I bought both colors, I soaked my hair in coconut oil before I bleached my hair with the kit. I crossed my fingers and just went for it and started applying the bleach. The color started lifting immediately and the formula was super smooth to apply, not as thin as a normal hair dye, but thinner than regular bleach, Im pretty sure it was that consistency because of the tube of shimmer oil that they put in the kit that you add to the bleach. So the color lifted to my liking and I washed the bleach out. I could not believe that there was absolutely no breakage! My hair didnt feel like overcooked noodles. I had a few dead ends, the same damage that I would get from regular hair dye. The color looked awesome. I absolutely love this bleach and I strongly recommend this kit. Its amazing! No scent at all either. I have naturally curly dark blonde hair that damages easy, its medium thickness and my hair had been extremely color treated with high volume developers (40 v) before I dyed it with the bleach. Before I had dyed my hair with the bleach my hair was a light blonde. See more

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I saw on the side of the box that it said "not recommended for darker hair" and I originally had dark brown hair. I bought it anyways, I figured it would work anyway since it supposed to bleach. My hair IS now blonde. Its kind of like a strawberry blonde. It doesnt bother me, because I just wanted my hair light enough to dye it red. But its such a pretty color that Ive decided to keep the blonde! Its very easy to use! So perhaps if youre a dark brunette and youd like a strawberry blonde-ish hair color, use this. My friend also used this on her light brown hiar, and it came out bleach blonde, exactly like on the box. So the lightening agent DEFINITELY works! Very good product! I love it :) See more

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