L'Oreal Paris Feria Permanent Hair Color

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My natural color is a dirty (light brownish) strawberry blonde, It was a much prettier color when I was little... If you are or were a natural redhead (gone gray) OR you have even somewhat thick hair, get 2 boxes. I have thick shoulder length with bangs. Used at least 1 1/2 bottles. Also last summer I got some bleached highlights, and should have used a color fill gloss first because where the blonde was is now red red red. SO, all and all It turned out quite a bit darker red than the models orange gold color shown here, and more so on my highlights. I think the model was changed for that reason, the box I got had a different woman and hers matches closely to my result. Dark orange copper red, (but I wanted the orange gold look oh well) It is very intense red at first, but fades nicely with each time you wash. After about a month it still looks like dyed red hair though, so if you want natural look, go with a lighter shade. #74 wont fool anyone into thinking you are naturally this color. It is a very pretty color , looks great out in the sunlight. See more

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Let me start off by saying that the color that I started with is a very pale yellow/platinum blonde that hadnt been washed in about 3 days (my hair doesnt take dye unless its fairly disgusting, lol). My hair isnt too thick, but it isnt thin, and slightly shorter than halfway down my back. I WOULD recommend Loreal and Feria to a friend, just... definitely NOT their smokey pastels. This is the THIRD time Ive used two colors from the Feria Smokey Pastel line. Silly me for being stubborn and not believing other reviews (because I totally havent been doing this for years or anything...), and my need to try things for myself. I had used both lavender and pink before, and BOTH times, the color took to the top half of my head during an all-over application, but not the bottom half...? I had previously used Feria Platinum Blonde lightening kit to lighten my hair to a bleached, almost white-blonde, so the fact that it didnt take allllll the way didnt bother me *too* much... Almost like an accidental ombre. This time I (mistakenly) thought, "Since Im doing split hair color of lavender and pink, Ill be using the WHOLE box on only one half of my head! Surely the color will take now, right?!" Wrong. Uh-uh. For one, according to Feria, "pastel pink" translates to a sort of rose gold, or coral. CORAL! I dyed one half of my head CORAL. Rinsed. Dried. Coral as heck, didnt even take to the lengths. Should have expected that. Whatever... I proceeded to dye the other half with the smokey lavender and, lo and behold, that didnt take to the lengths either. Surprise! To rinse the lavender I just took a full shower, and, well... Now I have even less gross-coral than I had before. Now, the lavender color is actually lavender... ish. A very light, almost silvery lavender (which is why I like it), but it once again came out very blotchy, despite using an entire box on only half of my head. ...Needless to say, I think I learned my lesson this time. I have a show to attend on Saturday (its now 12 AM Thursday). My hair is clean, horrible looking, and wont be dirty again until at least Saturday... which means that I cant even fix this unless I grab some Punky Colours, dilute it, and pray for the best. I paid about $22 for this for absolutely no reason or result and now how to spend even more to *attempt* to fix it. Dont waste your money, time, and effort -- and for gods sake PLEASE dont be stubborn like I was and ignore all of these awful reviews, because youre gonna regret it. See more

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I started using this about 8 months ago. I was so happy with the results but didnt expect all the compliments..an added bonus!! People are ALWAYS telling me they love my hair and hair color. The color stays rich and vibrant and doesnt dull between colors and doesnt damage your hair!

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The platinum blond with no ammonia that colors 6 shades lighter is absolutely amazing! I highly recommend Féria no ammonia blond hair dyes! The best hair color dye Ive ever tried! And Ive been coloring my hair blond for 13 years. Beautiful icy platinum blond color, shimmering, just as promised on the box! My hair are soft and no grassiness!! Im extremely happy with the results! The color is not messy, doesnt smell, doesnt burn the scalp! My hair are not damaged at all! If you do everything that says on the instruction and match your hair color correctly, you will have excellent results! Thank you LOréal!!! See more

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My natural hair is a very dark brown almost black color (not dyed, this is NOT for dyed dark hair) and this product worked great. My hair turned the color that it was supposed to. (according to the box) The only thing I would say is make sure you color everything but your roots first like it says in the directions. My roots came out lighter than the rest of my hair because I was in a hurry (the smell is bad and it irritated my eyes a little) Other than that it does work and I already bought 2 more boxes because it always seems to be out of stock. See more

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