NewandImprovedNot,
Ive been using Colgate Sensitive Multiprotection for a few years now, and I love it. Its a little bit gritty, i.e. abrasive, which gives that clean feeling to your teeth. And the taste is great, much like some of the older Colgate Toothpaste products. But recently, I havent been finding it in the stores. So, I went on-line to Walmart.com, and there it was. So, I ordered a bunch. But when it arrived on my doorstep, it wasnt the same product. Its now called Colgate Sensitive Complete Protection. And while the UPC number is the same as the old one, the product is not the same. Its less gritty and the taste isnt as good. Why do companies do this? You have a product that might not be selling as well as you like, so some genius brand manager decides to change it under the logic of "new and improved". But the reality is that your small loyal core leaves and not enough new people start to buy it. End result? Product dies! Ive seen this movie too many times before. And it always ends the same way. Unless you bring back the original, you certainly lost me! See more